Femei în Motorsport

Website design & Branding

"Femei în Motorsport" is the Romanian platform following the FIA Women in Motorsport development directions. Its purpose is to highlight the fact that motorsport offers equal opportunities to men and women, by promoting women involved in all areas of this domain. The website's mission is clearly stated in 6 parts, informing visitors about the objectives of this project and how they can get involved. 
The branding for the website & social media channels follows the same visual identity as the FIA, with a minimal and neutral approach on colors and fonts. This way the focus is on the content, which is comprised of members' profiles and press releases.
The concept behind the platform was to also offer a collective blog for women involved in motorsports, so they can express their ideas and experiences in a more simple, accesible way.


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