One of the oldest mono brand competitions in the European motorsport, Cupa DACIA celebrated its 10th edition in 2016. We started working on this project in second half of 2015, refreshing its visual identity and building a new, comprehensive communication strategy, online and offline.

Project summary
Working on a motorsport brand with so many years of experience behind can be a challenge because you have to quickly understand the full picture: human experience, regulations, technical particularities and the overall workflow. 

Our work for Cupa DACIA started in 2015, when we took over the online communication and PR tasks. At the end of the year we had to prepare for the 10th edition of the monobrand competition, which coincided with the launch of the second racecar model used in the competition: the new, dynamic Dacia Sandero 0.9 TCe. This meant we had to change the perspective in a fresh and attractive way, in order to target young drivers who want to start their careers in rallying.
Start In motorsport. AleargA ROMANESTE!
Cupa DACIA's tagline since 2016
Start In motorsport. AleargA ROMANESTE!
Cupa DACIA's tagline since 2016
Design & Development Process
One of Cupa DACIA's most important features is its ever-growing community of athletes, sponsors and fans. Any intervention on its visual identity had to start with a thorough research of its history, so that the story we created would be coherent and relevant. We took the existing logo and created a brand new set of branded materials, for digital and print. We redesigned the website from scratch and built a new online communication strategy, adapted to the trends and needs of our targeted demographics. 

research its
digital content
develop a new communication strategy
managing the social media channels
better engagement with sponsors
set future goals
Online results
*click on the icon to visit the facebook page & website

Growth on facebook
Visitors/month on the website
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