Working on a motorsport brand with so many years of experience behind can be a challenge because you have to quickly understand the full picture: human experience, regulations, technical particularities and the overall workflow.
Our work for Cupa DACIA started in 2015, when we took over the online communication and PR tasks. At the end of the year we had to prepare for the 10th edition of the monobrand competition, which coincided with the launch of the second racecar model used in the competition: the new, dynamic Dacia Sandero 0.9 TCe. This meant we had to change the perspective in a fresh and attractive way, in order to target young drivers who want to start their careers in rallying.
Our work for Cupa DACIA started in 2015, when we took over the online communication and PR tasks. At the end of the year we had to prepare for the 10th edition of the monobrand competition, which coincided with the launch of the second racecar model used in the competition: the new, dynamic Dacia Sandero 0.9 TCe. This meant we had to change the perspective in a fresh and attractive way, in order to target young drivers who want to start their careers in rallying.
